Things I learnt along the way

Communication is the most important skill for a UX/product designer. Convincing stakeholders why a project matters, or explaining the reasoning behind a design decision, is just as important — if not more — than the design solution itself.

It's a cliché, but a genuinely valuable lesson: working with others from the start is far more effective than working alone.

Ask "why" before starting every project, even the small ones. Sometimes the answer isn't a UX solution at all.

It's worth designing not just for now, but with an eye on future problems — not just the ones in front of you.

Working as the solo UX designer in a large company sometimes means the best thing you can do is provide the expertise: lay out your recommendations clearly, explain the "why," and let the relevant teams take it from there.

In real life, a "workable" solution is sometimes enough. Waiting for perfect isn't always realistic — a hard pill to swallow for perfectionists, but a workable solution still beats no solution at all

Design the system, not just the solution — you won't always know upfront how far it'll reach

A good designer maintains accessibility. A great designer advocates for it.

Utilizing AI is a good thing, making it do your job is not so much!

Resume


Ovi Rahman

Product Designer

Ph: 07908 130 518 | Email: meghneel@ymail.com | Portfolio: https://www.ovir.co.uk/ |

PROFESSIONAL SUMMARY

I'm a product designer with 5+ years' experience, including four years initiating and leading design projects end-to-end within a large, cross-functional organisation — from deciding what the next project should be, through research, design, to development handover and launch. Much of my work involves communicating design decisions clearly to both technical and non-technical audiences. I advocate for accessibility, apply AI tools thoughtfully to strengthen the design process, and have led a project that grew from one site into a company-wide system.

PROFESSIONAL EXPERIENCE

UX Designer — British Forces Broadcasting Services (BFBS)

Buckinghamshire, UK | May 2022 – Present

  • Initiated and led multiple design projects end-to-end — from research and prototyping through to development hand-off and launch — maintaining close collaboration with cross-functional stakeholders throughout.

  • Leading a six-site system transformation: merging two of the company's main websites into one, then identifying that the resulting component system could scale across four additional microsites — expanding the project's scope and long-term impact across the organisation (in development phase).

  • Led a full UX transformation of the company's Creative Department website, from research through launch — resulting in a 60% increase in engagement rate and a significant rise in user enquiries post-launch.

  • Achieved a 50% increase in viewer engagement for the company's online news channel through continuous UX improvements.

  • Contributed to a 15% increase in new student sign-ups through UX improvements to the company's academy website.

  • Updating the company’s design system.

  • Created end-to-end user journey maps across major service areas.

  • Mentoring junior design team members and act as an advocate for accessibility and inclusion across all services.

UX/UI Designer (Contractor) — Kketolicious

London, UK | Nov 2021 – Dec 2021

  • End-to-end UX/UI design including research, design, and user testing; also led logo design.

UX/UI Designer (Freelance) — Match.Dog

London, UK | Aug 2021 – Oct 2021

  • End-to-end UX/UI design including research, design, business analysis, user testing, and logo design.


Operations Executive — Cox & Kings

London, UK | Nov 2015 – Aug 2020

  • Negotiated with suppliers and managed crisis situations for clients, while reviewing and implementing new operational systems and supporting departmental budgeting.

  • Negotiated services and costs with local suppliers.

SKILLS & EXPERTISE

  • Design & Research: Human-centred design (HCD), UX strategy, lean UX & agile design thinking, information architecture, high-fidelity prototyping and wireframing (web, desktop, mobile)

  • Research Methods: Qualitative and quantitative research, surveys, interviews, persona development

  • Accessibility & Inclusion: W3C accessibility advocacy, inclusive design practice

  • Leadership & Collaboration: Cross-functional stakeholder management, mentoring, UX writing, AI-driven design solutions

TOOLS

  • Design: Figma, Adobe XD, Adobe Express, Balsamiq, Canva.

  • Analytics: UserTesting, Google Analytics (GA4), Microsoft Clarity, Power BI.

  • Communication: Jira, Lucidchart, Confluence, Trello, Miro.

  • Dev: HTML, CSS.

  • AI: ChatGPT, Claude, Figma Make, Gemini, MS Copilot, Midjourney, Perplexity, among others.

CERTIFICATIONS & EDUCATION

  • Practical AI for UX Professionals — Nielsen Norman Group

  • Certified Scrum Product Owner (CSPO) — Scrum Alliance

  • The Human Mind and Usability – UX Certification — Nielsen Norman Group

  • Specialisation in UX/UI Design — California Institute of the Arts (Coursera)

  • MA in International Development Management — Westminster University

  • BA (Hons) in Computer Science — North South University

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