Hi, I’m Ovi

I’m a product designer

Make it stand out.

  • Dream it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Build it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Grow it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Sell it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

End to end UX transformation of Creative website

End to end UX transformation.

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Selected Case Studies

How a two site merge became a six site transformation

Merging of two corporate sites into a single efficient one and in the process improve the complete ecosystem.

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Small changes I made to make the ecosystem better

Improve brand guideline

Things I learnt along the way

Communication is the most important skill for a UX/product designer. Convincing stakeholders why a project matters, or explaining the reasoning behind a design decision, is just as important — if not more — than the design solution itself.

It's a cliché, but a genuinely valuable lesson: working with others from the start is far more effective than working alone.

Ask "why" before starting every project, even the small ones. Sometimes the answer isn't a UX solution at all.

It's worth designing not just for now, but with an eye on future problems — not just the ones in front of you.

Working as the solo UX designer in a large company sometimes means the best thing you can do is provide the expertise: lay out your recommendations clearly, explain the "why," and let the relevant teams take it from there.

In real life, a "workable" solution is sometimes enough. Waiting for perfect isn't always realistic — a hard pill to swallow for perfectionists, but a workable solution still beats no solution at all

Design the system, not just the solution — you won't always know upfront how far it'll reach

A good designer maintains accessibility. A great designer advocates for it.

Utilizing AI is a good thing, making it do your job is a really bad thing!

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Learn more about me.